Our story begins in Caracas, 1938. Two friends with humble beginnings, little distilling experience, but an unquenchable passion for making rum, took the unlikely step of using oak casks for aging. Inspired by the free spirit of the Llaneros – the Venezuelan cowboys who helped liberate Central American countries from Spanish colonizers – Alejandro Hernandez and Luis Toro were determined to do things their way. Today the Llanero remains Pampero’s symbol, representing the freedom of the plains and the passion of our founders’ spirit. It lives on in the work of our maestro ronero, Luis Figueroa. This self-confessed “big man with a big nose” can talk about Pampero from dusk until dawn. View More