The first to believe in the value of these black lands was Guglielmo Cambria who, together with his brother Enzo, decided at the beginning of the 1990s to convert what was a hazel grove into a great vineyard, starting with international grapes, then moving on to autochthonous grapes, to the traditional grapes grown on Mt. Etna, such as Nerello mascalese, Nerello cappuccio and Carricante. “In looking to the future we can’t but consider all that we have received. Land, as I was taught by my father, is invaluable, as it is the beginning of all and is, what we will become”.